One of Facebook's tips is that an ad image should not look out of place in the news feed, many users are plastering text across the images that they posts.”. This looks like a win-win at first glance. however, change its ad text rules back in 2018, which enabled marketers to include more text in their ads, but their ad reach would be restricted as a result, relative to how much you exceeded the limit (this is reflected in the image above). It all comes down to what users want to see and engage with in their newsfeeds. Denise's Nutrition & Fitness. This should come as no surprise, considering research conducted almost 40 years ago indicates that we tend to notice images and headlines on a page first. If you want people to interact with your ad, you first have to get them to notice it. Ted Vrountas is a content writer at Instapage who hates most marketing content. What’s going to draw your users in? As a human among marketers, his goal is to write words people actually want to read. As of September 7, 2020, they began removing all prior sources indicating that enforcement and replaced them indicating they will no longer penalize ads. More specifically (via Facebook): Allowed in the 20% text policy: Pictures of products that include text on the actual product. This rule states that in order to run an image-based ad on Facebook, your image(s) must contain less than 20% text. Facebook did. Using the word ‘Facebook,’ and making sure the text stays under that percentage.”. In this example of an ideal ad image, there's only a small text-based logo and no other copy. As we scroll through our Facebook feeds, quickly scanning for posts we want to consume, it’s the ones containing bright, colorful imagery that stop our index finger in its tracks. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '0e17c46b-0ab9-43a4-8ddb-bdf86aa56e78', {"region":"na1"}); Facebook advertisers are not allowed to cover their ads' images with more than 20% text. @krla_cook. The tricky thing is that this social media site has some rules you need to follow. There were an increasing amount of places where text is essential in ads. This image technically passes the 20% rule, but the extra line of text means you risk your ad being seen by fewer people. So only 20% of the image can be covered words and 80% must be pure image. Premium plans, Connect your favorite apps to HubSpot. On Facebook, the ads having less text perform good then having more text. However, it gets tricky when products are involved. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The Evolution of the 20% Text Rule. Facebook introduced a unique tool for advertisers to use to enforce the rule and educate advertisers. But, in reality, the 20% rule hasn’t changed that much at all. In a blog post, Facebook marketer Mike Gingerich said the following say about the rule: “I’m not able to print 20% of the bad words I’ve said while trying to create Facebook Ads without using Facebook image representations. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. So long, 20% text limit in Facebook ad images. To know more please refer to our, Convert more mobile clicks with Instapage ➔. You may unsubscribe from these communications at any time. New: Benchmark your post-click performance for free. That’s 1,500 posts the social network’s algorithm has to prioritize in your news feed. This is something that I understand from marketing a business. Especially prior to … Do you want to see the sonogram of your coworker’s baby or the video of your cousin surfing the waves of San Diego? Facebook Quietly Scraps Rule That Limited Text in Ad Images to 20% It began notifying advertisers of the change earlier this month Facebook had a text overlay tool for advertisers to ensure … I created this page to support each other by sharing healthy food and exercise tips! September 2020 update on the Facebook Ads rule! While it's tempting to throw important information onto your images like this, you risk having your ad rejected by Facebook or alienating users who are turned off by the busy copy. It’s a guideline that’s caused advertisers on the platform much frustration, and many times a lot of additional work (so much so that people have devised ways to beat the system). This rule concerns ads that are placed on the Facebook news feed. Industry insider Jon Loomer isn’t a big fan of the 20% text guideline either: “First of all, Facebook’s 20% rule that applies to the amount of text that can appear within images of News Feed ads is stupid and poorly enforced, it’s inconsistent and ridiculous that it applies to link thumbnail images. Check out the tool over 10,000 SEO professionals and digital marketers use every day. Always connect all your ads to personalized post-click landing pages to lower your cost per customer acquisition. To adhere to guidelines, those who paid for reach on the platform were forced to use a tool developed by Facebook that divided ad images with a 25-rectangle grid (it’s since been replaced with a different tool, but more on that later). By continuing to use our website you agree to allow our use of cookies. Also called the Facebook text rule or Facebook 20% text rule, the Facebook 20% rule refers to how much text is allowed on an image in an ad. This s… While ads with minimal text are still preferred, Facebook has adopted a new system that allows you to run ads that would’ve been rejected under their old policy. In the next example, there's an extra line of text. The rule was in place to enhance the user experience as Facebook has always preferred adverts with less text. In recent years, Facebook has become less stringent with its penalties on such images, and now it has abandoned them entirely. Written by Karla Cook As if September 22, 2020, Facebook is removing the 20% text rule according to this information from Facebook pro Matt Navarra.. You don’t get to decide; Facebook’s algorithm does. What is the Facebook 20% rule? For many years I have had a Business page on Facebook and as with any business, I want my posts to be seen as much as possible. For context, Facebook and Instagram have long implemented a rule for all paid advertising on their platforms that images can include no more than 20% text per image. This final example is exactly what Facebook does not want to see: This ad contains too much text over the image. And somewhere in there, it needs to make room for advertisers. What is the Facebook 20% Rule? Facebook did officially get rid of the 20% rule for good. For a complete guide to creating Facebook ads, check out our article here. Now, Facebook has decided it’s time to ease this restriction and allow visuals to run with any amount of text. If your text exceed 20% you will receive a warning from Facebook saying that your image has more than 20% text in it including slogan Facebook has stopped throttling the reach of ads with images that have more text than Facebook recommends. A few months ago, whispers about a test that would change the way brands advertise on Facebook started spreading. You could find out whether your ad was above the 20% by using the text overlay tool here. To adhere to guidelines, those who paid for reach on the platform were forced to use a Facebook tool that divided ad images with a 25-rectangle grid (it’s since been replaced with a different tool, but more on that later). If your ad covered 3 or more squares with text, your ad was rejected. It’s wise to follow the new rule — which doesn’t offer as much flexibility as they’d have you believe. The company’s rule that text not take up more than 20% … Start creating your dedicated post-click pages by signing up for an Instapage Enterprise demo today. From meeting Facebook’s basic requirements to learning the many different tips and tricks for maximizing ad performance, all the things you need to learn to be successful can seem daunting. Determined to find out, we took a screenshot of one of our post-click landing pages for our new and improved post-click landing page optimization resource and uploaded it. The image text in adverts is any text that is there on the ad creative or image. The tool was largely ineffective and depended on the position of the text more than it did the amount of text: The main issue with the ad text image is noisiness and news feed saturation. The 20% rule isn't just an arbitrary standard -- it helps advertisers reach their target audiences more effectively, and prevents users' newsfeeds from becoming overwhelmed with disruptive advertisements. When Facebook first announced the introduction of the 20% rule, it explained that Facebook advertisers were allowed to cover their ads’ images with no more than 20% text. The Facebook 20% Text Rule: Above all these rules for Facebook ads lies the 20% text rule. A Facebook spokesperson was nice enough to provide me with the following statement on the 20% text rule: To help advertisers achieve their business goals while providing people with an enjoyable experience on Facebook, we’ve had a policy limiting excessive text (more than 20%) on images in ads. The ability of posts like these to grab users’ attention is more important now than ever following Facebook’s announcement that its news feed algorithm will be changed yet again to favor friends’ content over advertisers.’. The much-hated Facebook rule has been the subject of much speculation of late. When any of Facebook’s 1.65 billion users log into the platform, their networks share an average of 1,500 stories per day. Here's a simple rule to remember: the best way to capture users' attention on Facebook is to use an eye-catching image with no text. Try the worlds most advanced landing page platform today. Over the past few days, many people have hailed its demise. The 20% text rule before was enforced using Facebook’s 5×5 text overlay tool. Since introducing self-serve paid advertising in 2007, Facebook has always meant for advertising on the channel to be a more immersive and visually heavy experience. Free and premium plans, Customer service software. It’s almost entirely text: Still, we only managed to reach Facebook’s “Low” text rating: These examples showcase what will and will not come under the new rule: The following are exceptions, and DO NOT count as text on your ad image: These, on the other hand, DO count as text on your image: Facebook says their users prefer ads with little to no text. Originally published Sep 1, 2020 5:30:00 PM, updated September 10 2020, The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool, How to Verify Your Facebook Page in 5 Steps [+ Why You Should], How to Make the Best of Facebook Ad Targeting, According to HubSpot's Paid Ad Specialist, How to Create Facebook Video Ads, According to HubSpot Advertisers. This rule states that in order to run an image-based ad on Facebook, your image(s) must contain less than 20% text. We're committed to your privacy. Facebook Grid Image Checker Tool: Facebook 20% Text Rule. You probably want the same thing! In fact, a recent update from a Facebook representative suggests the complete opposite. Facebook knows that the best performing ads include images with little to no text, which is why they created the 20% rule.
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